Week Four Summary

Dawn, Daniel, Nicole & Joanna,

Thank you for your posts and discussion this week. There were some great discussion points in all of your blogs, and I hope you took something useful from the material covered. Here is a summary of the important themes and ideas from Week Four.

Dawn Markling – Social Commerce

Important Themes:
1. Generations Y and Z are born into the social media world, while generations X and Baby Boomers needed to adapt to the social media world.
2. The digital revolution has completely changed the way we consume information. Music and books are a great example of this.
3. Social media is used to streamline data in ways that allow us to make analytical decisions, based on what our peers have acted upon.

Feedback: Outstanding job with your blog! Your posts were consistent throughout the week and you did a great job engaging others. The material that you presented was thorough, informational and thought-provoking. The use of photos, graphics and videos was excellent!

Daniel Torres – Finding A Job via Social Media

Important Themes:
1. Stop thinking like an advertiser of a product and start thinking like a publisher of information.
2. Create information that people want and an online presence that people are eager to consume.
3. Social media is a hub for information, whether it be gossip or breaking news.

Feedback: Good job outlining real-life examples with your Facebook page. I would encourage you to interact with the people who comment on your blog more frequently. You have great experiences to share from your role in politics and involvement in the local community.

Nicole Valerio - What Is Social Commerce?

Important Themes:
1. Consumers are taking ownership of brands, and their referral power is priceless.
2. Social media creates an instant connection between and brand and its consumer.
3. Consumers now trust more what their friends are talking about on social media than what a business is trying to advertise and market them.

Feedback: Excellent job driving the discussion throughout the week on your blog. You raised a lot of great questions and made great points about the positive and negative impact of social commerce. The examples that you provided were also very relevant and were integrated well on your blog.

Joanna Zammiello – Social Media: The New Resume

Important Themes:
1. Social media is a new platform that allows a new way to interact and meet potential employers.
2. To find a job via social media you must pay attention to blogs, social networks, and online communities.
3. Our digital footprint is important. We need to continually talk about self-respect, dignity, integrity when utilizing social media.

Feedback: Great job this week! You provided great questions on your initial post which triggered a lot of discussion. It made people think about how they are marketing themselves through social media and things that they might need to improve upon.

Thanks again for your participation this week. I hope that you were able to learn from the experiences that you and others shared! Enjoy the few remaining hours of the weekend!

Travis